These 2 movies together might be 7 hours long for all they know
Western-Calendar-3522026-01-15 11:17
Yes. And?
blufflord2026-01-15 12:10
Selling audiences on 7 hours at the cinema is incredibly difficult unless both films get rave reviews?
withLotsofPulp2026-01-15 12:41
These are the same nerds who love Lord of the Rings extended edition marathons and who binge 20-film franchises. I don’t think it’s a tough sell for that core.
Paladar22026-01-15 13:07
The GA doesn’t do that, and if you want big numbers you need the GA. There’s a reason they cut down the runtime of Lotr lol
DarkDonut752026-01-15 14:24
No one's saying they're making it **mandatory** to watch Dune and Doomsday back to back lol
They're just talking about giving options for people who *are* into that sort of thing. The GA can still watch it regularly
Paladar22026-01-15 14:33
No shit?
CaptHayfever2026-01-15 16:53
The LotR extended editions will be in theaters for the next 2 weekends.
itscamo-2026-01-15 14:59
funny you mention that since those nerds are very happy this weekend
Adorable_Spell75622026-01-15 12:42
honestly i don't care about reviews, I will watch Dune becuase i know it will one of the best movies ever made and i will watch Doomsday becuase i have watched every marvel movie evermade and now it's a habit doen't matter how good or bad the movie is.
munukutla2026-01-15 13:20
Can tie me to the chair for all I care.
Micktrex2026-01-15 12:17
It's like they think we aren't prepared to shit ourselves in our seats.
pud-proof-ding2026-01-15 14:25
They gonna sell those fancy popcorn buckets that double as a port a potty
sjcelvis2026-01-15 16:46
have you seen the Dune 2 sandworm bucket? they have done that already.
SnooDrawings78762026-01-15 17:56
I thought that was for your dick?
Nohotsauceforoldmen2026-01-15 18:20
DoctorJJWho2026-01-15 18:30
Uh… the order in which you do those things would be very important haha
EffectiveGlad75292026-01-15 21:10
To some people
StucklnAWell2026-01-15 14:28
Are you not already doing that at the theaters?
CaptHayfever2026-01-15 16:54
Or like they think people can't take a potty break between showings.
Strong-Stretch952026-01-15 18:22
🎶yes and🎶
ernie-jo2026-01-16 05:22
Found the Anustart.
Spider-Flash242026-01-15 13:41
My wife and I are ready as long as we don’t get pregnant and have a kid before then.
dbkenny4262026-01-15 15:57
DrManhattan_DDM2026-01-15 16:39
He better wrap that gavel up 😏
LePigeon122026-01-15 13:54
Um, great? What's wrong in watching two possibly incredible movies one after another?
Remote-Direction9632026-01-15 14:01
Ok and?
legomaximumfigure2026-01-15 16:04
After 5 hours it's less like entertainment and more like a job.
dpittnet2026-01-15 17:30
What’s your point?
tmfitz72026-01-15 17:53
Pen_dragons_pizza2026-01-15 20:07
Easy way for many unfit people to develop blood clots
dimesniffer2026-01-15 20:12
I would pay for a double feature, as long as there’s like 3 scheduled breaks
Vast-Bat-32026-01-15 12:00
breaking: Actors want event that will bring in more people to see both movies
Binder5092026-01-15 12:09
So it won't be a thing then.
Sorry can't harvest lightning in bottles no matter how much your massive companies with zero creative vision want to.
Phimb2026-01-15 14:17
Still love the Animal Crossing x Doom fanart (they released on the same day).
Binder5092026-01-15 14:31
Great when it happens like that.
FreeWilly5122026-01-15 17:17
You probably could manufacture this again, it just has yet to be the two right movies and for some reason marketing teams are missing that one main point, idgi.
comrade_batman2026-01-15 12:13
You can’t force these things into being, what made “Barbenheimer” work was because the two were completely different films that the audience decided they weren’t going to fight over and decided “why not both?” Wicked, both times, tried to replicate the event with their promotions but it didn’t have the same effect because it was specially manufactured from the top down by the studios and their advertiser, not the audience. Dune: Part Three and Doomsday, while not wholly similar, are still not the opposites that Barbie and Oppenheimer are that made “Barbenheimer” the cultural event it was.
Edit: Oh and for anyone else, I didn’t steal this comment off twitter. I’m not arguing with random internet strangers over this stupid argument. [I made this same argument weeks ago in thread about the Wicked films](https://www.reddit.com/r/movies/s/61m7Pou5QL) I’m not wasting any more time arguing with people over something so insignificant.
vladtud2026-01-15 12:43
With what movie did Wicked try to advertise? I was a fan of it and I don’t recall ever seeing anything. Unless you mean marketing with random brands which is something that all movies that are marketed to a general audience do.
RooMan72232026-01-15 12:48
I don’t think it was the Wicked marketing team, but there were pockets of the internet trying to make Glicked (Gladiator 2 and Wicked) a thing
PayneTrain1819992026-01-15 12:47
I feel like Dunesday could at least work for some people, not nearly on the level of Barbenheimer though.
Of all the attempts to manufacture something like it, Dunesday has the best chance of not falling completely flat.
Paladar22026-01-15 13:08
Also Dunesday is really a great name, might be good enough for that alone lol
guidethyhandd2026-01-15 17:04
Yea plus God Emperor Doom and God Emperor of Dune
Just makes sense
StrLord_Who2026-01-16 20:19
I agree, people are vastly underestimating how important the mere word "Barbenheimer" was with getting people on board that phenomenon. It combines the two movies perfectly, is amusing to look at visually, and is really fun to say. Dunesday isn't quite as good, but almost. However....I do think it's still a possibility that one will move.
GamingTatertot2026-01-15 13:10
Justice for Saw Patrol
StucklnAWell2026-01-15 14:31
Dune 2 had people at my job who have never discussed films in 15 years gettinf excited to go see a movie in theaters. Most of them are also marvel fans, but not "movie" fans, so I really think Dunesday would have a wider attraction than one might expect. Especially since it's not contrasting appeals, which Barbenheimer and Saw Patrol obviously were.
sufficiently_tortuga2026-01-15 15:59
> some people
Barebenheimer worked because it was 2 very different movies each appealing to different tastes. The Venn Diagram of appeal for Dune and Doomsday is a circle.
UnknownAverage2026-01-15 16:47
The story *will* get picked up and propagated across social media, which is always starving for *any* crumbs to work with. It *will* work, because the entire ecosystem is artificial and designed for this sort of thing (making a big deal out of nothing just to get eyeballs). They will take these crumbs and bake a 7-layer cake for influencers to talk about. They will all act like it's fresh, organic, and amazing.
yiwang12026-01-15 20:23
I’m the kind of person who’d have Dunesday circled on my calendar months in advance and have it be one of the highlights of my holiday season, but given I am on this subreddit that may not be surprising.
FictionFantom2026-01-15 12:56
That doesn’t necessarily mean that “Dunesday” would be a failure or that people won’t again ask “Why not both?” It’ll also be the holiday season and people will be looking for all-day events.
Movies being “opposites” isn’t the only possible draw for a double feature.
zsynqx2026-01-15 13:25
Being opposites meant people who might go to the theatre for something like Barbie, but would never watch something like Oppenheimer ended up watching both (and vice versa). This helped elevate both movies. With Dune and Doomsday having far more crossover in target audience, there is a greater risk of them cannibalising each other. And as excited as I am for Dune, I feel that would be the movie to suffer more.
FictionFantom2026-01-15 14:35
But this happens every day of the year at the movies. You can go see “opposite” movies whenever you want, but studios obviously aren’t making billions of dollars every weekend. What matters is both movies being actually appealing in their own rights.
robodrew2026-01-15 15:38
> With Dune and Doomsday having far more crossover in target audience, there is a greater risk of them cannibalising each other.
You don't think that's exactly why they are pushing Dunesday? They are releasing on the same day and are both huge so by saying "go see both!" then they are NOT cannibalizing each other if the campaign is successful.
Barbenheimer got both of those films money that the other film might not have made if not for people watching both together because in many cases someone who wanted to see one of those films would normally not care about the other film at all. But in the case of Dune and Doomsday I think most fans of one will want to see the other one. By doing a PR campaign like this it might be more likely that some people see both films as a fun "event" instead of feeling like they have to choose one or the other.
zsynqx2026-01-15 16:00
Oh I completely get why they are trying do it, and it's not like I expect one or both movies to fail if released together. But Barbenheimer bucked all conventional trends. It's why movies historically stay away from other big releases. In fact WB originally put the Brabie release date alongside Oppenheimer as a fuck you to Nolan after their messy breakup. Them trying to manufacture their own version of an event which grew as organically as Barbenheimer, just feels like it won't have the same effect. I personally worry that Dune will get swallowed up by the inevitable behemoth that Doomsday will become once the marketing machine kicks in, and it would do better if it released a month or two earlier (or later).
PT102026-01-15 16:30
People will not go see both, not in this climate. Superman and Fantastic Four cannibalized each other's sales and were a couple weeks apart.
They'll also compete for IMAX screens.
justduett2026-01-15 16:42
But the argument, which is accurate, is that theater-going fans of Dune and theater-going fans of the MCU are *CLOSE* to the Spider-Man meme. Barbenheimer sold tickets to both movies that probably wouldn't have sold in another reality. Dunesday will probably generate some of that, but there will be more simple consolidation watching 2 in 1 day rather than on separate days.
It's really a tomato tomahto kind of argument, it is all in fun (unless Wicked tries to do it) and gets folks hyped to be at the theater with their peers.
B0i_ify0ud0ntg3t2026-01-15 13:02
I’m crying you literally just copy and pasted another person’s tweet
[deleted]2026-01-15 13:07
[deleted]
B0i_ify0ud0ntg3t2026-01-15 13:15
I have your exact reply to said Barbenheimer tweet bookmarked… it’s quite literally word for word
GenericGaming2026-01-15 14:29
link to the tweet?
B0i_ify0ud0ntg3t2026-01-15 14:33
So on my journey to find said tweet, it appears to have been deleted… so now I look crazy. But oh well
MrGabrahamLincoln2026-01-15 14:00
Way more of the internet is behind/interested in Dune 3 & Doomsday than they were behind Wicked & Gladiator 2. The internet also came up with Dunesday, not a studio Twitter account.
Dunesday can absolutely turn into a thing but it also depends on both movies being good/getting good reviews, which was a big reason why Barbenheimer was a success.
Johnny02302026-01-15 12:45
They've been trying to create another Barbie-Oppenheimer event since 2023. What's often overlooked is that the meme was born spontaneously, taking into account the opposing nature of the two films. It won't work anymore, or at least not in a predictable and planned way. I really hope they move Dune; I expect they will as soon as the full Avengers trailer is released, for obvious reasons.
SnooDrawings78762026-01-15 18:03
>for obvious reasons.
Such as? Marvel has been one financial flop after another since endgame and no way home, not exactly the powerhouse it used to be. Dune already has the IMAX screens locked down, and Marvel really needs this film to succeed I think they are way more likely to move their date.
Johnny02302026-01-15 18:11
If you're expecting Avengers—I emphasize Avengers—to struggle with Dune, well, be prepared. It's not Marvel that's in crisis, it's cinema, but events and nostalgia-fueled ventures always work very well. Avengers has already been confirmed for IMAX, which means fewer theaters for both. Avengers is the event this Christmas, not Dune.
Dune 2 made $700 million, Endgame almost $3 billion, and the last two nostalgia-fueled films made $1.3 billion (rated R) and $1.9 billion (during the pandemic). Get ready for Dune then.
Irru2026-01-15 19:10
Deadpool? Gotg3?
moose_dad2026-01-15 20:04
>for obvious reasons
Na bro, Marvel aint what it used to be.
If it doesnt move Dune will be my priority.
daniel-sousa-me2026-01-16 07:42
Was it really spontaneous? PR and marketing firms love that kind of gimmick. So much stuff on the internet that seems organic is actually manufactured
Johnny02302026-01-16 08:28
Companies then followed and supported the phenomenon, but it started on social media alone
vpat482026-01-15 12:48
Didn’t Dune lock up IMAX for that weekend? I can’t imagine Doomsday releasing without imax. Selfishly I hope dune is postponed
Nightwing_in_a_Flash2026-01-15 14:30
Yup Dune 3 has the IMAX theaters. And after the box office performance of Marty Supreme I don’t thing Dune 3 will move. It has Timmy and Zendaya and the screens.
CatfreshWilly2026-01-15 13:05
The thing with Barbenheimer was the contrast of the moods. No where near as appealing to me this time around lol.
sanyam3032026-01-15 13:15
This only works if both films fundamentally cater to different audiences. Dune and Doomsday have a massive overlap in fans, and they will essentially eat into each other’s box office.
Hufflepuffpassmethej2026-01-15 16:01
This is why I’m pretty firmly in the belief camp that one of these two movies will 1000% have to switch release dates. There’s just noooo way there’s going to be Doomsday in theaters and not be on imax screens
divey0432026-01-16 14:12
It will be Doomsday. If I’m not mistaken an exec at Warner Bros was asked if they would move and the response was basically “lol nope”
And why would they? Dune 3 is >!sort of!< the conclusion of Paul Atreides’ story, while Doomsday is relying on pure nostalgia at this point to bring people to theaters
jesusunderline2026-01-15 13:19
I just realised both movies will premiere on my birthday.
This year is gonna be a great year
shavingcream972026-01-15 13:23
I might be wrong, but I think it makes more sense for Dune to support this. I feel like they have less to “lose “
PepsiSheep2026-01-15 13:36
One of these movies will move.
Barbenheimer was 2 completely opposing movies, with very little in terms of target demographics overlapping on a Venn Diagram.
Dune 3 and Doomsday overlap way more. Both will be targeting IMAX screens too... Both movies will suffer if they release the same day.
One of the studios will absolutely chicken out and move - and it will be entirely fair enough.
Nightwing_in_a_Flash2026-01-15 14:32
Dune 3 already has the IMAXs locked up for the opening weekend at least, it’s a contract.
My guess is neither will move because Dune 3 has the young stars, Timmy and Zendaya, and the screens. Doomsday won’t move because they’re already all in on the marketing. Let the chips fall where they may.
matty_nice2026-01-15 14:38
I think Doomsday moves because they don't have the IMAX. That's going to be a significant impact to their opening weekend and overall box office. I don't think marketing is that big of a deal at this point.
Hufflepuffpassmethej2026-01-15 16:00
And to me, this whole Barbenheimer (which worked because the films weren’t competing for the same audiences and Barbie didn’t need to be on imax) discussion really is pointless. One of these two movies will 100% have to change dates
There is simply no reality in which, on the same weekend, both Dune and Doomsday come out but only DUNE is in imax theaters, and zero imax screens for doomsday?? Theres like a 0% chance of that happening
I know I’m probably taking this wayyy too seriously but yeah I’m serious about my blockbusters 😂
But the whole countdown thing they’re doing is kinda putting Marvel into a corner here…if WB/Dune doesn’t agree to change dates, marvel will have to either move it up a week or push it back a week.
I just don’t see a reality in which only ONE of these movies will have imax exclusivity in the first two weeks of release if they keep the same release date
matty_nice2026-01-15 17:19
To be clear, Doomsday will get some IMAX screens, but Dune 3 will get more and the "better" ones.
IMAX is pretty clear about how they choose which movies get pushed and which ones don't. They value these like long term relationships (they love the Dune guys) and filmmakers that use their cameras (and the better IMAX cameras).
I don't think Dune 3 moves for a few different reasons.
So where does Doomsday move? Maybe early December or November?
Nightwing_in_a_Flash2026-01-15 17:25
Dune 3 was filmed with IMAX film cameras (not digital) so I think that is part of the reason why it gets preferred treatment here.
matty_nice2026-01-15 17:33
I'm not really clear. They have different tiers of cameras. Some films use the IMAX cameras for all the film, some for only certain scenes, etc.
https://en.wikipedia.org/wiki/List_of_IMAX_films
Doomsday is shot entirely with IMAX certified cameras, which is "lower" than The Odyssey shot entirely with the IMAX 65MM cameras.
Not sure about Dune 3, we get different news on that. Probably a mix between the two. Dune 2 was shot entirely with IMAX certified cameras, so it's probably at least that.
notjakers2026-01-16 03:56
Friday before Thanksgiving. That's a plum spot, lots of kids out of school that week.
electrorazor2026-01-15 17:34
They would've considered that before putting the current date on all the teasers
matty_nice2026-01-15 18:01
Just teasers, if they move the date no one is gonna care about what was on the teasers.
If they moved Doomsday up a few weeks, it wouldn't be a problem.
ionlyeatassontuesday2026-01-15 18:12
There's also a livestream on Marvel's YouTube page that's counting down until the release of Doomsday...
Beginning_Service5162026-01-15 19:54
All they need to do is make a short clip of Doom doing something that ominously brings "Doomsday" even sooner. If they move the release date up nobody is really going to care.
Highwayman7472026-01-15 20:03
If anything moving the release date closer is just gonna make audiences even happier
Trvr_MKA2026-01-15 21:35
Dr. Doom, the guy who has magic and a literal time platform
EffectzHD2026-01-15 18:40
I think doomsday can do just fine getting 1.5B without IMAX
matty_nice2026-01-15 18:56
Imax can make up to like 20% of a film's total box office. I don't think you can dismiss it so easily.
wolfgangvonpayne2026-01-15 18:25
Wasn’t it a thing for Infinity War that they moved the release date up a week right before tickets went on sale? Could happen again
Nightwing_in_a_Flash2026-01-15 18:34
Definitely could, I don’t think Marvel/Feige will want to move it out of pride but Disney could definitely force their hand
wolfgangvonpayne2026-01-15 18:41
It’s a tricky one. If Doomsday doesn’t have a stellar opening weekend then the narrative is set on it and whole MCU. Dunesday risks that. Moving, though, risks the same thing, but like you said it’ll hurt their pride more than the BO.
pm-me_10m-fireflies2026-01-15 19:46
[Hank Green’s new video](https://www.youtube.com/watch?v=EMWPs75q2_Q) about manufactured experiences vs. ‘organic’ experiences (e.g. Times Square ‘Kia’ Ball Drop vs. Los Angeles Smoking Deaths Billboard) comes to mind.
annoyingrelieve2026-01-15 20:19
Hope they dont move need to see boxoffice and filmtwitter reaction when doomsday destroys it
AndarianDequer2026-01-15 21:44
I don't know why people are so opposed to doing their own double feature. Fuck I love doing that.
I'll easily set aside 5 hours and see them both back to back.
If the theaters were smart they'll have the time set to where you have a 15-minute intermission in between the start of the second movie or offer it as a double feature.
konq2026-01-15 22:15
both movies are probably closer to 3 hours, and there needs to be time for each screen/theater to "reset" which is usually longer than 15 minutes.
when I went to see avatar a week after its release, they told us they werent showing credits after the movie in an effort to give the theater (IMAX) more time to clean and reset. I've never seen that before and I doubt that the various film unions involved were OK with that, so I doubt that happens again.
A Dune 3/Doomsday back to back is probably a 7 or 8 hour affair when you count credits/reset for the first movie and the time you're waiting in line to make sure you get a decent seat. Idk if all IMAX theaters are like the one I go to but there's no assigned seating so you have to wait in line to get a decent seat.
Personally, I would do this. I love big tent-pole movies... but I very much doubt the majority of people would happily sign up for a practically all day affair to see these two movies in a row.
Chaoticgood7902026-01-15 13:40
One of these films will move
elitedisplayE2026-01-15 14:09
Okay, but how would they split up the Imax screens?
Nightwing_in_a_Flash2026-01-15 14:36
Reminder, Dune 3 was shot with IMAX cameras and has the IMAX theaters under contract at least for the opening weekend.
Unlikely_River58192026-01-15 15:16
One of them could move the date to Thanksgiving, there isn't any major release this year (except for Disney's Hexed which can be moved) and after seeing Zootopia 2 being more successful than Avatar 3, it's a better release than bleeding either parties
BartleBossy2026-01-15 15:36
Give me the option of Doomsday or Dune, and I am seeing Dune.
BartleBossy2026-01-15 15:37
[Fuck brands trying to co-opt online memery.](https://preview.redd.it/j1n4ijiwc2se1.jpeg?width=768&auto=webp&s=dd213be6722ee6fc54b25ff0ac53e597996b0197)
Just sticking their corpo fingers in ruins it.
Phoeptar2026-01-15 16:14
Audiences will decide if "Dunesday" will be a thing or not. And given that the moniker has been kicking around since their release dates were confirmed months ago, it makes me think it actually has a chance.
robertluke2026-01-15 16:30
Okay it was fun when it was two wildly different genres but two (probably) dark genre movies that are 3ish hours long, no thank you. I’ll see them both on opening weekend but not in one whole shift.
ChaoticCaptain1772026-01-15 17:01
December 18 is when the spice must flow and the multiverse must fall
FreeWilly5122026-01-15 17:13
lmaooo anything to get the seats full. Call it what you like doesnt mean it'll work. Its not hard to working in marketing but everyone who does acts like doing a good job is their kryptonite
FluffyMoomin2026-01-15 17:17
Yeah so an eight hour double feature?
No way studios want to split the imax screens for this.
burywmore2026-01-15 17:22
Barbie and Oppenheimer were completely opposite films that appeared to very different demographics.
Dune 3 and Avengers 5 are both sci fi based, and male oriented. Mostly the same audience.
Ganjookie2026-01-15 17:31
good for these rich people I guess
electrorazor2026-01-15 17:37
If either of the movies ends up not being well received, it will be completely over for them. If both are great they'll cannibalize each other. Lose lose situation
shadowdra1262026-01-15 17:40
Well forcing it certainly is one way to do it
Barbenheimer worked because audiences did it
neo60002026-01-15 17:51
The people have spoken
Far_Adeptness98842026-01-15 18:00
It's a nice sentiment, but one of them needs to change dates. I'm not doing a double feature
SnooDrawings78762026-01-15 18:10
Everyone in this thread is so sure that they know exactly why Barbenheimer worked
GrimWickett2026-01-15 18:11
I'm not spending 2 days in the theater
cowpool202026-01-15 18:14
I honestly think Dune will be the one to move. No matter how much MCU has “fallen off”, an Avengers movie is going to make BANK. There’s no way Dune 3 causes Doomsday to struggle.
But could Doomsday cause Dune to struggle? Very possible.
kakarot-32026-01-15 20:58
Especially with Spider-Man in it. And I assume brand new day will tie into the large Avengers storyline so they potentially have extra hype from that too
Willow18832026-01-15 18:14
You don’t have to try, my brothers in Christ. I’m gonna run a personal train on those films.
SnooDrawings78762026-01-15 18:22
Thanks for letting us know ICumCoffee
tuoitkciehs2026-01-15 18:30
some weirdo mentioned that the doomsday countdown was fake and that they may move the avengers doomsday movie. interesting.
D_o_t_d_20042026-01-15 18:40
No thanks, the new dune is cringe enough.
kwxl2026-01-15 19:10
I will watch both. Absolutely.
rmeddy2026-01-15 19:20
Yeah but those two aren't counterprogrammed
cheesyry2026-01-15 19:28
Dune 3 will move, if even only by a week. No reason to open it up against an Avengers movie
JabbasPetRancor2026-01-15 19:38
Infinity War moved up from May to April
revan66032026-01-15 20:00
I'm not sure how well this will work for general audiences but I personally am very stoked my two most anticipated movies in years are releasing on the same day
EarthboundMan52026-01-15 20:46
Please no
secretAGENTmanPVT2026-01-15 21:31
**Ye$**.
I’m **$**ure they both do.
**$$$**.
Classic_File27162026-01-15 22:18
If Dune doesn’t move both movies will be seriously affected. I think WB doesn’t want to chicken out against Disney again .
justjustin23002026-01-15 22:19
Barbenheimer wasn't the first like this is think the first one was 2 video games, it was when animal crossing and doom came out at the same time
friednoodles2026-01-15 22:44
Honestly tired of seeing Timothee Chalamet everywhere right now. They need to shut his PR down because it’s getting too saturated
snakewaves2026-01-16 01:02
Both parties really wanna risk one of their big tent poles financial gains eh?
Commentaires
They're just talking about giving options for people who *are* into that sort of thing. The GA can still watch it regularly
🎶yes and🎶
Sorry can't harvest lightning in bottles no matter how much your massive companies with zero creative vision want to.
Edit: Oh and for anyone else, I didn’t steal this comment off twitter. I’m not arguing with random internet strangers over this stupid argument. [I made this same argument weeks ago in thread about the Wicked films](https://www.reddit.com/r/movies/s/61m7Pou5QL) I’m not wasting any more time arguing with people over something so insignificant.
Of all the attempts to manufacture something like it, Dunesday has the best chance of not falling completely flat.
Just makes sense
Barebenheimer worked because it was 2 very different movies each appealing to different tastes. The Venn Diagram of appeal for Dune and Doomsday is a circle.
Movies being “opposites” isn’t the only possible draw for a double feature.
You don't think that's exactly why they are pushing Dunesday? They are releasing on the same day and are both huge so by saying "go see both!" then they are NOT cannibalizing each other if the campaign is successful.
Barbenheimer got both of those films money that the other film might not have made if not for people watching both together because in many cases someone who wanted to see one of those films would normally not care about the other film at all. But in the case of Dune and Doomsday I think most fans of one will want to see the other one. By doing a PR campaign like this it might be more likely that some people see both films as a fun "event" instead of feeling like they have to choose one or the other.
They'll also compete for IMAX screens.
It's really a tomato tomahto kind of argument, it is all in fun (unless Wicked tries to do it) and gets folks hyped to be at the theater with their peers.
Dunesday can absolutely turn into a thing but it also depends on both movies being good/getting good reviews, which was a big reason why Barbenheimer was a success.
Such as? Marvel has been one financial flop after another since endgame and no way home, not exactly the powerhouse it used to be. Dune already has the IMAX screens locked down, and Marvel really needs this film to succeed I think they are way more likely to move their date.
Dune 2 made $700 million, Endgame almost $3 billion, and the last two nostalgia-fueled films made $1.3 billion (rated R) and $1.9 billion (during the pandemic). Get ready for Dune then.
Na bro, Marvel aint what it used to be.
If it doesnt move Dune will be my priority.
And why would they? Dune 3 is >!sort of!< the conclusion of Paul Atreides’ story, while Doomsday is relying on pure nostalgia at this point to bring people to theaters
This year is gonna be a great year
Barbenheimer was 2 completely opposing movies, with very little in terms of target demographics overlapping on a Venn Diagram.
Dune 3 and Doomsday overlap way more. Both will be targeting IMAX screens too... Both movies will suffer if they release the same day.
One of the studios will absolutely chicken out and move - and it will be entirely fair enough.
My guess is neither will move because Dune 3 has the young stars, Timmy and Zendaya, and the screens. Doomsday won’t move because they’re already all in on the marketing. Let the chips fall where they may.
There is simply no reality in which, on the same weekend, both Dune and Doomsday come out but only DUNE is in imax theaters, and zero imax screens for doomsday?? Theres like a 0% chance of that happening
I know I’m probably taking this wayyy too seriously but yeah I’m serious about my blockbusters 😂
But the whole countdown thing they’re doing is kinda putting Marvel into a corner here…if WB/Dune doesn’t agree to change dates, marvel will have to either move it up a week or push it back a week.
I just don’t see a reality in which only ONE of these movies will have imax exclusivity in the first two weeks of release if they keep the same release date
IMAX is pretty clear about how they choose which movies get pushed and which ones don't. They value these like long term relationships (they love the Dune guys) and filmmakers that use their cameras (and the better IMAX cameras).
I don't think Dune 3 moves for a few different reasons.
So where does Doomsday move? Maybe early December or November?
https://en.wikipedia.org/wiki/List_of_IMAX_films
Doomsday is shot entirely with IMAX certified cameras, which is "lower" than The Odyssey shot entirely with the IMAX 65MM cameras.
Not sure about Dune 3, we get different news on that. Probably a mix between the two. Dune 2 was shot entirely with IMAX certified cameras, so it's probably at least that.
If they moved Doomsday up a few weeks, it wouldn't be a problem.
I'll easily set aside 5 hours and see them both back to back.
If the theaters were smart they'll have the time set to where you have a 15-minute intermission in between the start of the second movie or offer it as a double feature.
when I went to see avatar a week after its release, they told us they werent showing credits after the movie in an effort to give the theater (IMAX) more time to clean and reset. I've never seen that before and I doubt that the various film unions involved were OK with that, so I doubt that happens again.
A Dune 3/Doomsday back to back is probably a 7 or 8 hour affair when you count credits/reset for the first movie and the time you're waiting in line to make sure you get a decent seat. Idk if all IMAX theaters are like the one I go to but there's no assigned seating so you have to wait in line to get a decent seat.
Personally, I would do this. I love big tent-pole movies... but I very much doubt the majority of people would happily sign up for a practically all day affair to see these two movies in a row.
Just sticking their corpo fingers in ruins it.
No way studios want to split the imax screens for this.
Dune 3 and Avengers 5 are both sci fi based, and male oriented. Mostly the same audience.
Barbenheimer worked because audiences did it
But could Doomsday cause Dune to struggle? Very possible.
I’m **$**ure they both do.
**$$$**.
